Budweiser at the World Economic Forum, Davos
On January 24, 2018 we proudly announced a new ‘100% renewable electricity’ symbol at the World Economic Forum in Davos, Switzerland.
This symbol will be added to Budweiser bottles and cans in each market as they reach their 100% goal, as part of our commitment to brew all of our beer worldwide with 100% renewable electricity by 2025. The symbol enables consumers to make smarter everyday choices that contribute toward a meaningful impact on climate change.
Our vice president of global marketing Brian Perkins was at Davos to start a dialogue with NGOs and other businesses about how to spread the symbol beyond Budweiser. He said; “Our hope is that by introducing this, we can start to create a dynamic where people can actually support brands that commit to this kind of thing, through the beers they choose to drink”.
Want to join the movement?
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