We believe a brighter future is possible, one that uses renewable electricity to mitigate the impacts of climate change. You just have to be 100% committed to make change happen.

As the first step in our journey, we’ve committed that every Budweiser around the world will be brewed with 100% renewable electricity by 2025. We’re proud of where we’ve chosen to start – while this commitment represents only one part of our supply chain, the potential impact is equivalent to taking 48,000 passenger vehicles off the road every year*.

To celebrate our achievements in each market, we’re launching a symbol that indicates when Budweiser has been brewed using renewable electricity.

But we can make a bigger impact beyond Budweiser – that’s why we’re encouraging other companies to adopt the symbol to celebrate their own paths toward renewable electricity.

Scroll down to learn more or visit our FAQ.

You can also get in touch at budweiser@renewablefuture.com.

  • *source: epa.gov. Based on Budweiser’s 2016 annual energy footprint in its largest 8 markets, the amount of purchased electricity needed to brew Budweiser is approximately 1,251 million megajoules/year, or 347,583 MWh/year. This equates to a carbon footprint of 226,145 tonnes CO2-equilavent. AB InBev has made a commitment to source all purchased electricity required for brewing from renewable sources by 2025. According to the EPA tool, 347,583 MWh is the equivalent of taking 48,000 passenger vehicles off the road every year.

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FAQ

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Why is Budweiser making this commitment?

At Budweiser, we believe our global brand can play a role in driving positive change. Just as we are committed to brewing the highest quality beer – a drink that has been bringing people together for thousands of years – we are also 100% committed to creating a brighter, cleaner future that ensures beer can continue to be enjoyed for thousands of years to come.

By 2025 all Budweiser around the world will be brewed with 100% renewable electricity, in line with our parent company AB InBev’s commitment to achieve 100% of purchased electricity from renewables by 2025*. We sell 41 million bottles of Budweiser on average every day, so Budweiser’s commitment will equate to taking 48,000 passenger vehicles off the road every year!

The renewable electricity symbol enables consumers to make more educated choices about the everyday products they buy, thus supporting a brighter future for all

What does 100% renewable electricity mean?

Renewable electricity is electricity that is purchased from resources which are naturally replenished, such as solar and wind power.

What do the words ‘brewed with’ mean?

The renewable electricity symbol indicates that 100% of the elements of the Budweiser brewing process that are reliant on electricity have come from renewable sources such as wind or solar power.

As part of our renewable electricity commitment, Budweiser will ensure the electricity element of the brewing process in all its operations around the world comes from renewable sources by 2025*.

How much of the energy used in your brewing process comes from electricity?

To brew the perfect beer, we need a mixture of energy – both electricity and heat. Nearly one third of our brewing comes from electricity, while the rest comes from heat.

We’ve decided to start our journey with the electricity that goes into brewing the beer itself. While this commitment represents only one part of our supply chain, by 2025 the impact will be equivalent to taking 48,000 passenger vehicles off the road every year*.

  • *source: epa.gov. Based on Budweiser’s 2016 annual energy footprint in its largest 8 markets, the amount of purchased electricity needed to brew Budweiser is approximately 1,251 million megajoules/year, or 347,583 MWh/year. This equates to a carbon footprint of 226,145 tonnes CO2-equilavent. AB InBev has made a commitment to source all purchased electricity required for brewing from renewable sources by 2025. According to the EPA tool, 347,583 MWh is the equivalent of taking 48,000 passenger vehicles off the road every year.
What is the source of the remaining energy used in brewing not covered by this announcement?

At Budweiser, the quality and taste of our beer is always paramount but we are looking to innovate the supply-chain and production processes towards a sustainable future.

The thermal energy from the brewing process comes from a mixture of energy sources including natural gas, which we are still dependent on. However, we have been increasing our usage of low carbon sources such as biogas and landfill gas.

Why does Budweiser care?

A healthy climate is critical to the ingredients needed to brew beer – water, barley malt, rice, yeast and hops. So, climate change has implications for our company and for the communities where we live and work. We are committed to helping drive change by brewing our beer with renewable electricity, benefitting both the environment and our business.

We have the opportunity to play a leading role in the battle against climate change by purchasing electricity in a more sustainable way.

How are you substantiating your commitment?

Our projects’ electricity generation will be controlled by on-line metering using the latest technologies. Not only will this information feed our energy teams’ controls, but it will also be validated by grid regulators such as the Southwest Power Pool in Oklahoma, US.

We will report our progress on an annual basis to RE100*.

When will the label be on the shelves for consumers in the US?

The label will be available on all Budweisers brewed in the US beginning in May 2018.

What is your rollout plan for reaching 100% renewable electricity globally? When are the next markets due to reach 100%?

We’re 100% committed to a brighter future for all which is why we have committed that by 2025 every Budweiser around the world will be brewed with 100% renewable electricity*.

The 100% renewable electricity symbol will first appear in the U.S – the first country where Budweiser is brewed using 100% renewable electricity from wind power

Besides buying Budweiser, how can consumers be part of this campaign?

By choosing Budweiser or any other product with the renewable electricity symbol, consumers can support a brighter future for all.

Please visit the “GET INVOLVED” section to learn how you can take further action to support renewable electricity.

This is just the beginning – we are 100% committed to creating a brighter future for generations to come and as the symbol rolls out across different markets we will create market specific campaigns for consumers.

Can other companies or brands use the symbol?

Yes! We want to help build and be a part of a movement and encourage other brands, products and services to communicate their own path towards renewably powered electricity. Please email us at budweiser@renewablefuture.com for more information.

The renewable electricity symbol is a celebration of renewable electricity rather than a prescriptive certification, so other companies must have their own means of verifying their renewable electricity usage and take responsibility for their own claims. We are working with Accenture who are providing a scalable model that we believe can be adopted by other brands.

We developed the symbol with the intention of making it freely available to other companies. In making it available, we will not provide certification or substantiation of other companies’ renewable electricity claims. The use of this symbol by other companies in the future should not be construed to mean that we are responsible for or endorsing any such product or company claim.

How exactly will you achieve 100% renewable electricity in your markets?

The primary sources of renewable electricity will be wind and solar energy. Our sources will vary from market to market based on local capacity, skills, infrastructure maturity and technical feasibility.

We have turbines and solar panels at some of our factory sites, but the majority of our renewable electricity will come from off-site generation through Power Purchase Agreements (PPAs) and Virtual Power Purchase Agreements (VPPAs).

The electricity required to brew Budweiser is significant due to its time-honored process, which means that we cannot supply it from on-site brewery sources alone*. In the U.S. The Budweiser Wind Farm at Thunder Ranch in Oklahoma (powered by Enel Green Power) is 50,000 acres generating the equivalent electricity to power 50,000 U.S. households*.

Does the electricity you buy go directly to your brewing operations?

Through a Virtual Power Purchase Agreement (VPPA), we are working with renewable energy developers to offset 100% of our electricity use.  In the U.S. we are doing this by sourcing renewable electricity from an off-site facility that adds green energy to the grid.

VPPAs allow for generation of the renewable energy in areas where the wind and solar resources are strong and the technology efficiency is maximized.

VPPAs do not impact local operations, local suppliers or the way that AB InBev sources electricity locally. Cogeneration will not be impacted as the commitment applies to purchased electricity only.

 

 

BY 2025, ALL BUDWEISER WILL BE BREWED WITH 100% RENEWABLE ELECTRICITY
But how do we generate all that electricity? While we build renewable infrastructure on-site at our breweries
whenever we can, approximately 70% of it will come from off-site Power Purchase Agreements.
This is how they work…

We brew a lot of Budweiser each year – about 15 billion 330ml servings. And to do that we need lots of electricity.

But our breweries don’t always have enough space for the renewable electricity we need.

To reach our ambitious goal, we need a little help from our friends. This help is called a Power Purchase Agreement.

Budweiser is working with experts in the renewable energy industry to build big-scale renewable projects such as wind and solar farms.

Around the world, these projects will play a significant role in increasing the renewable electricity to local power grids and in bringing additionality (or new renewable infrastructure) to the market.

Through Power Purchase Agreements, we are able to buy the electricity generated by these projects at a fixed rate that helps our business as well as our communities.

Creating new sources of renewable electricity that wouldn’t have existed otherwise, and paving the way for others to go renewable as well.

Budweiser’s 2025 goal is the equivalent of taking 48,000 passenger vehicles off the road every year. This is the start of our journey toward a brighter future.

How are you addressing the rest of your carbon footprint? 

In addition to AB InBev’s corporate commitment to secure 100% of our purchased electricity from renewable sources, we are also working across our entire value chain to reduce our impact. Our goal is that by 2025 we will reduce carbon emissions across our value chain by 25%, which is a SCIENCE-BASED TARGET*. Reaching this goal will be the equivalent of taking more than a million and a half cars off the road every year.*

We are always seeking new ways to innovate our supply chain to be more sustainable and efficient. For example, we announced last year that we have reserved 40 Tesla all-electric Semi trucks to help lower our environmental impact*.

We are constantly looking for ways to increase the recycled material in our packaging, support recovery and re-use of bottles and reduce the amount of material in our packaging through actions such as light-weighting our containers. By 2025 100% of our products around the world will be in packaging that is returnable or made from majority recycled content.

Another contributor to our carbon footprint is refrigeration. This year, 96% of our cooler purchases met the standards we set for environmentally friendly coolers.

Will the price of Budweiser change as a result of this campaign?

No, the price will remain the same.

What are PPAs?

Learn more here.

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